The Ins and Outs of Product Photography

With such a wide range of smartphone camera apps available these days, it has become remarkably easy for amateur photographers to take phenomenal photos. But when it comes to capturing product images for your brand’s e-commerce site, we recommend handing the photography to the professionals.

“Product photography is about more than just creating a beautiful image of your product,” explains Karli Foster, Branded Online’s director of photography. “It’s about finding the perfect balance of quality, efficiency and accuracy in order to ensure that your customers get what they want, when they need it.”

When it comes to a brand’s need to photograph a multitude of products, partnering with a full-service photography studio that you can trust is especially beneficial.  As the pro’s at Pixpa say, “A picture might be worth a thousand words, but when it comes to product photography, photos can be worth thousands of dollars.”

Preparing for the photo shoot

“A common misunderstanding about product photography is that anybody can just take a photo and put it online. There are a lot more steps involved than that,” explains Foster, who estimates five to seven individuals handle each product during production. “When you’re working with product photography, the greatest challenge involves the process of working with a large amount of products.”

Because of this, process efficiency is an extremely important element. Photo production begins by preparing all product samples well before the actual photo shoot. Depending on the products, this might involve removing packaging and tags, stuffing bags and shoes, and steaming or ironing clothing. Appropriate style looks are coordinated at this point and all products are lined up in the order that they will be photographed.

If models will be involved, Branded Online can help coordinate the search. They will partner with modeling agencies and hold castings, though brand representatives ultimately choose which models will best represent their brand.

All of this advance preparation allows the studio to photograph a large amount of product photos each day. On average, Branded Online can shoot about 50 products per day; the entire production process, from start to finish, takes about six business days. These averages vary by type of product, how many product shots are requested, and what type of stylization is involved. The more stylized the images, the longer the process.

At the photo shoot

Arranging proper space for a product shoot is essential. Photography studios generally have high ceilings, neutral colors, and a range of professional equipment. Whether shooting small items like jewelry or tech gadgets, or larger ones such as fashion apparel and even furniture, Branded Online can provide as much (or as little!) space as needed for your session.

One of the most important factors in product photography, of course, is image accuracy. Strobe lighting, or other forms of powerful studio lighting, can reproduce an accurate color balance. Proper lighting can also highlight product details such as text, trim, fabric weave, logos, or embellishments. Professional studio lighting will help ensure that final images are crisp and clear, so that customers see an accurate portrayal of the product they are ordering. This transparency is key to reducing customer return rates.

Although e-commerce experts generally agree that a brand’s main product shots are best photographed in the studio, Branded Online can also help with supplemental, non-studio based marketing shots.

After the photo shoot

Finally, the images enter post-production. To ensure accuracy, Branded Online’s post-production team edits the product photos directly alongside the product samples. They confirm that each image represents the correct product, that it is best displayed, and that all colors are precisely reflected. These images are shared with the client for additional feedback and image selection.

“We make sure everything looks perfect before it goes live in front of customers,” explains Foster. A final quality assurance check is conducted before the selected images are uploaded to the brand’s site.

“We always strive to display the products both beautifully and accurately,” adds Foster. “We also focus on efficiency, which is critical in the fashion industry. With all the competition out there, it is absolutely crucial to get product images online quickly.” For even more tips on product photography, take a look at Pixpa’s “Top 6 Product Photography Tips for Beginners.

Branded Online’s experienced photographers and professional studio equipment ensure high-quality product images, efficient production processes, and accurate product representations. To learn more about the full spectrum of creative design services we offer, contact us via email at hi@brandedonline.com or call us at (949) 336-1416.

2020-06-12T21:26:14+00:00 By |Blog|

About the Author:

A professional Marketer who has been intricately involved in the digital marketing space for the last 20 years, successfully implementing global marketing plans and campaigns for both brands and agencies. As an avid sports enthusiast, he’s crashed the Superbowl, campaigned for the World Series, and now lends his thoughts to the BrandedOnline Blog.

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