Blank NYC Case Study 2019-08-06T11:06:35+00:00

Igniting 100 Percent Growth in Year One

Blank NYC

Urban chic lifestyle brand, Blank NYC, selected Branded Online to revamp cross-channel operations and manage all aspects of their online store. Using BOL’s technology and entire solutions services package. Branded Online took overall fulfillment for Blank NYC across wholesale, drop-ship and e-commerce channels and the development team has handled all the integration with major retailers and warehouse services to support drop-ship and any necessary service level agreements producing incredible results. Once a relatively small brand, BLANK NYC is now a $10M e-commerce powerhouse.


100% Growth 50% Increase in Conversion

Core Services:

Technology and Development

Ecommerce Strategy and Operations

Product and Catalog Management

Strategy and Operations

Warehouse Management

Physical Services

Fraud Management & Tax

  • Built Blank NYC’s website from the ground up. Implemented mobile-first design and best-in-breed functionality.
  • Shared inventory for all direct-to-consumer e-commerce and the wholesale marketplace allows Blank NYC to react to changing demands in retail, further fueling revenue growth.
  • Blank NYC experienced over 100 percent growth in the first year, with a conversion rate up over 50 percent.
“When we realized that Blank NYC needed an outsourced e-commerce solutions provider, we knew that we needed a partner who not only had the technical expertise but fashion sense,” said Will Redgate, Vice President of Blank NYC.

Kicking a legacy system to the curb

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World class delivered in 60 days

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